iPhone

Wireless to the fullest
After a simple one-tap setup, AirPods are automatically on and always connected. Using them is just as easy; they sense when they’re in your ears and pause when you take them out. And the AirPods experience is just as amazing whether you’re using them with your iPhone, Apple Watch, iPad or Mac.

Just ask Siri
Talking to your favourite personal assistant is easier than ever. Simply say "Hey Siri" for assistance without having to reach for your iPhone.

Performance you’ll want to hear
Powered by the all-new Apple H1 headphone chip, AirPods deliver a faster and more stable wireless connection to your devices.

Knows when you’re listening
Optical sensors and motion accelerometers work together to automatically control the audio experience, engaging the microphones for phone calls and Siri access, and enabling AirPods to play sound as soon as they’re in your ears. You have the freedom to wear one or both AirPods, and you can play or skip forward with a double-tap when listening to music.

Knows when you’re talking
A speech-detecting accelerometer recognises when you’re speaking and works with a pair of beamforming microphones to filter out external noise and focus on the sound of your voice

iPhone 7 features an all-new 12-megapixel camera with an ƒ/1.8 aperture for great low-light photos and 4K video. Optical image stabilisation. A 4.7-inch Retina HD display with wide colour and 3D Touch. An A10 Fusion chip for up to two times faster performance than iPhone 6. Touch ID. Faster 4G LTE. 2 The longest battery life in an iPhone. Immersive stereo sound, splash and water resistance1, and iOS 10.

iPhone XR features the most advanced LCD in a smartphone — a 6.1-inch Liquid Retina display with industry-leading colour accuracy and an innovative backlight design that allows the screen to stretch into the corners.¹

Six stunning new finishes. Advanced Face ID lets you securely unlock your iPhone, log in to apps and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more.

A breakthrough 12-megapixel camera system with Portrait mode, Portrait Lighting, enhanced bokeh and all-new Depth Control. Water resistance.² And iOS 12 — Apple’s most advanced mobile operating system — with powerful new tools that make iPhone more personal than ever.

• 6.1-inch Liquid Retina LCD display¹
• IP67 water and dust resistance (maximum depth of 1 metre for up to 30 minutes)²
• 12-megapixel camera with optical image stabilisation and 7-megapixel TrueDepth front camera — Portrait mode, Portrait Lighting, Depth Control and Smart HDR
• Face ID for secure authentication and Apple Pay
• A12 Bionic with next-generation Neural Engine
• Wireless charging — works with Qi chargers³
• iOS 12 with Memoji, Screen Time, Siri Shortcuts and Group FaceTime⁴

¹The display has rounded corners. When measured as a rectangle, the iPhone XR screen is 6.06 inches diagonally. Actual viewable area is less.

²iPhone XR is splash-, water- and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 metre for up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.

³Qi wireless chargers are sold separately.

⁴Group FaceTime will be available in iOS 12 later this year through a software update.

iPhone XS features a 5.8-inch Super Retina display with custom-engineered OLED panels for an HDR display that provides the industry's best colour accuracy, as well as true blacks and remarkable brightness. Advanced Face ID lets you securely unlock your iPhone, log in to apps and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more. A breakthrough 12-megapixel dual-camera system takes your portraits to the next level with Portrait mode, Portrait Lighting, enhanced bokeh and all-new Depth Control. Water resistance. And iOS 12 - Apple's most advanced mobile operating system - with powerful new tools that make iPhone more personal than ever.

iPhone XS Max features a 6.5-inch Super Retina display with custom-engineered OLED panels for an HDR display that provides the industry's best colour accuracy, as well as true blacks and remarkable brightness. Advanced Face ID lets you securely unlock your iPhone, log in to apps and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more. A breakthrough 12-megapixel dual-camera system takes your portraits to the next level with Portrait mode, Portrait Lighting, enhanced bokeh and all-new Depth Control. Water resistance. And iOS 12 - Apple's most advanced mobile operating system - with powerful new tools that make iPhone more personal than ever.

iPhone XS features a 5.8-inch Super Retina display with custom-engineered OLED panels for an HDR display that provides the industry's best colour accuracy, as well as true blacks and remarkable brightness. Advanced Face ID lets you securely unlock your iPhone, log in to apps and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more. A breakthrough 12-megapixel dual-camera system takes your portraits to the next level with Portrait mode, Portrait Lighting, enhanced bokeh and all-new Depth Control. Water resistance. And iOS 12 - Apple's most advanced mobile operating system - with powerful new tools that make iPhone more personal than ever.