Apple

Like a computer. Unlike any computer.
If the computer were invented today, what would it look like? It would be powerful enough for any task. So mobile you could take it everywhere. And so intuitive you could use it any way you wanted — with touch, a keyboard or even a pencil.1 In other words, it wouldn’t really be a ‘computer’. It would be the new iPad.

A10 Fusion chip. Engineered for performance.
64-bit architecture. Four-core design. Over 3.3 billion transistors. Translation: iPad is incredibly fast. Which comes in handy when you want to edit a 4K video, play graphics-intensive games or experience the latest augmented reality apps.

iPhone XR features the most advanced LCD in a smartphone — a 6.1-inch Liquid Retina display with industry-leading colour accuracy and an innovative backlight design that allows the screen to stretch into the corners.¹

Six stunning new finishes. Advanced Face ID lets you securely unlock your iPhone, log in to apps and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more.

A breakthrough 12-megapixel camera system with Portrait mode, Portrait Lighting, enhanced bokeh and all-new Depth Control. Water resistance.² And iOS 12 — Apple’s most advanced mobile operating system — with powerful new tools that make iPhone more personal than ever.

• 6.1-inch Liquid Retina LCD display¹
• IP67 water and dust resistance (maximum depth of 1 metre for up to 30 minutes)²
• 12-megapixel camera with optical image stabilisation and 7-megapixel TrueDepth front camera — Portrait mode, Portrait Lighting, Depth Control and Smart HDR
• Face ID for secure authentication and Apple Pay
• A12 Bionic with next-generation Neural Engine
• Wireless charging — works with Qi chargers³
• iOS 12 with Memoji, Screen Time, Siri Shortcuts and Group FaceTime⁴

¹The display has rounded corners. When measured as a rectangle, the iPhone XR screen is 6.06 inches diagonally. Actual viewable area is less.

²iPhone XR is splash-, water- and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 metre for up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.

³Qi wireless chargers are sold separately.

⁴Group FaceTime will be available in iOS 12 later this year through a software update.

iPhone XS features a 5.8-inch Super Retina display with custom-engineered OLED panels for an HDR display that provides the industry's best colour accuracy, as well as true blacks and remarkable brightness. Advanced Face ID lets you securely unlock your iPhone, log in to apps and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more. A breakthrough 12-megapixel dual-camera system takes your portraits to the next level with Portrait mode, Portrait Lighting, enhanced bokeh and all-new Depth Control. Water resistance. And iOS 12 - Apple's most advanced mobile operating system - with powerful new tools that make iPhone more personal than ever.

iPhone 7 features an all-new 12-megapixel camera with an ƒ/1.8 aperture for great low-light photos and 4K video. Optical image stabilisation. A 4.7-inch Retina HD display with wide colour and 3D Touch. An A10 Fusion chip for up to two times faster performance than iPhone 6. Touch ID. Faster 4G LTE. 2 The longest battery life in an iPhone. Immersive stereo sound, splash and water resistance1, and iOS 10.

iPhone XR features the most advanced LCD in a smartphone — a 6.1-inch Liquid Retina display with industry-leading colour accuracy and an innovative backlight design that allows the screen to stretch into the corners.¹

Six stunning new finishes. Advanced Face ID lets you securely unlock your iPhone, log in to apps and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more.

A breakthrough 12-megapixel camera system with Portrait mode, Portrait Lighting, enhanced bokeh and all-new Depth Control. Water resistance.² And iOS 12 — Apple’s most advanced mobile operating system — with powerful new tools that make iPhone more personal than ever.

• 6.1-inch Liquid Retina LCD display¹
• IP67 water and dust resistance (maximum depth of 1 metre for up to 30 minutes)²
• 12-megapixel camera with optical image stabilisation and 7-megapixel TrueDepth front camera — Portrait mode, Portrait Lighting, Depth Control and Smart HDR
• Face ID for secure authentication and Apple Pay
• A12 Bionic with next-generation Neural Engine
• Wireless charging — works with Qi chargers³
• iOS 12 with Memoji, Screen Time, Siri Shortcuts and Group FaceTime⁴

¹The display has rounded corners. When measured as a rectangle, the iPhone XR screen is 6.06 inches diagonally. Actual viewable area is less.

²iPhone XR is splash-, water- and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 metre for up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.

³Qi wireless chargers are sold separately.

⁴Group FaceTime will be available in iOS 12 later this year through a software update.

Wireless to the fullest
After a simple one-tap setup, AirPods are automatically on and always connected.1 Using them is just as easy. They sense when they’re in your ears and pause when you take them out. And the AirPods experience is just as amazing whether you’re using them with your iPhone, Apple Watch, iPad or Mac

Just ask Siri
Talking to your favourite personal assistant is easier than ever. Simply say “Hey Siri” for assistance without having to reach for your iPhone

Performance you’ll want to hear
Powered by the all-new Apple H1 headphone chip, AirPods deliver a faster and more stable wireless connection to your devices

Knows when you’re listening
Optical sensors and motion accelerometers work together to automatically control the audio experience, engaging the microphones for phone calls and Siri access, and enabling AirPods to play sound as soon as they’re in your ears. You have the freedom to wear one or both AirPods, and you can play or skip forward with a double tap when listening to music.

Knows when you’re talking
A speech-detecting accelerometer recognises when you’re speaking and works with a pair of beamforming microphones to filter out external noise and focus on the sound of your voice

"

The 10.5-inch iPad Pro¹ is immensely powerful and capable, powered by the A10X Fusion chip that outperforms most PC laptops. The redesigned Retina display is more responsive and immersive, with smoother scrolling and swiping. Combined with Apple Pencil, Smart Keyboard², a 12-megapixel camera, a 7-megapixel FaceTime HD camera, up to 10 hours of battery life³,Wi-Fi, Touch ID, Apple Pay and iOS, Apple’s most advanced mobile operating system ever, the 10.5-inch iPad Pro is designed for the world we live in today.

Key Features

• 10.5-inch Retina display>
• A10X Fusion chip with 64-bit desktop-class architecture
• Touch ID fingerprint sensor
• 12-megapixel camera with 4K HD video
• 7-megapixel FaceTime HD camera
• 802.11ac Wi-Fi with MIMO
• Up to 10 hours of battery life
• Four Speaker Audio

Display size is measured diagonally.
²Apple Pencil and Smart Keyboard are sold separately.
³Battery life varies by use and configuration. See www.apple.com/batteries for more information.

The new 12.9-inch iPad Pro features an advanced Liquid Retina display that goes from edge to edge.¹ Face ID, so you can securely unlock iPad Pro, log in to apps and pay with just a glance. The A12X Bionic chip, which is faster than most PC laptops and easily runs pro apps. All-day battery life.³Over a million apps on the App Store, including augmented reality experiences. And the new Apple Pencil and Smart Keyboard Folio, which help you be even more creative and productive.² It will make you rethink what iPad is capable of — and what a computer is capable of.

• • 12.9-inch edge-to-edge Liquid Retina display with ProMotion, True Tone and wide colour¹
• • A12X Bionic chip with Neural Engine
• • Face ID for secure authentication and Apple Pay
• • 12-megapixel back camera and 7-megapixel TrueDepth front camera
• • Four Speaker Audio with wider stereo sound
• • 802.11ac Wi-Fi
• • Up to 10 hours of battery life³
• • USB-C for connecting accessories and charging
• • iOS 12 with Group FaceTime, shared augmented reality experiences, Screen Time and more

Apps are available on the App Store. Title availability is subject to change.

¹The display has rounded corners. When measured as a rectangle, the screen is 12.9 inches diagonally. Actual viewable area is less.

²Accessories are sold separately.

³Battery life varies by use and configuration; see www.apple.com/nz/batteries for more information.

iPhone XR features the most advanced LCD in a smartphone — a 6.1-inch Liquid Retina display with industry-leading colour accuracy and an innovative backlight design that allows the screen to stretch into the corners.¹

Six stunning new finishes. Advanced Face ID lets you securely unlock your iPhone, log in to apps and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more.

A breakthrough 12-megapixel camera system with Portrait mode, Portrait Lighting, enhanced bokeh and all-new Depth Control. Water resistance.² And iOS 12 — Apple’s most advanced mobile operating system — with powerful new tools that make iPhone more personal than ever.

• 6.1-inch Liquid Retina LCD display¹
• IP67 water and dust resistance (maximum depth of 1 metre for up to 30 minutes)²
• 12-megapixel camera with optical image stabilisation and 7-megapixel TrueDepth front camera — Portrait mode, Portrait Lighting, Depth Control and Smart HDR
• Face ID for secure authentication and Apple Pay
• A12 Bionic with next-generation Neural Engine
• Wireless charging — works with Qi chargers³
• iOS 12 with Memoji, Screen Time, Siri Shortcuts and Group FaceTime⁴

¹The display has rounded corners. When measured as a rectangle, the iPhone XR screen is 6.06 inches diagonally. Actual viewable area is less.

²iPhone XR is splash-, water- and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 metre for up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.

³Qi wireless chargers are sold separately.

⁴Group FaceTime will be available in iOS 12 later this year through a software update.

iPhone XS Max features a 6.5-inch Super Retina display with custom-engineered OLED panels for an HDR display that provides the industry's best colour accuracy, as well as true blacks and remarkable brightness. Advanced Face ID lets you securely unlock your iPhone, log in to apps and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more. A breakthrough 12-megapixel dual-camera system takes your portraits to the next level with Portrait mode, Portrait Lighting, enhanced bokeh and all-new Depth Control. Water resistance. And iOS 12 - Apple's most advanced mobile operating system - with powerful new tools that make iPhone more personal than ever.

Like a computer. Unlike any computer.
If the computer were invented today, what would it look like? It would be powerful enough for any task. So mobile you could take it everywhere. And so intuitive you could use it any way you wanted — with touch, a keyboard or even a pencil.1 In other words, it wouldn’t really be a ‘computer’. It would be the new iPad.

A10 Fusion chip. Engineered for performance.
64-bit architecture. Four-core design. Over 3.3 billion transistors. Translation: iPad is incredibly fast. Which comes in handy when you want to edit a 4K video, play graphics-intensive games or experience the latest augmented reality apps.

iPhone XR features the most advanced LCD in a smartphone — a 6.1-inch Liquid Retina display with industry-leading colour accuracy and an innovative backlight design that allows the screen to stretch into the corners.¹

Six stunning new finishes. Advanced Face ID lets you securely unlock your iPhone, log in to apps and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more.

A breakthrough 12-megapixel camera system with Portrait mode, Portrait Lighting, enhanced bokeh and all-new Depth Control. Water resistance.² And iOS 12 — Apple’s most advanced mobile operating system — with powerful new tools that make iPhone more personal than ever.

• 6.1-inch Liquid Retina LCD display¹
• IP67 water and dust resistance (maximum depth of 1 metre for up to 30 minutes)²
• 12-megapixel camera with optical image stabilisation and 7-megapixel TrueDepth front camera — Portrait mode, Portrait Lighting, Depth Control and Smart HDR
• Face ID for secure authentication and Apple Pay
• A12 Bionic with next-generation Neural Engine
• Wireless charging — works with Qi chargers³
• iOS 12 with Memoji, Screen Time, Siri Shortcuts and Group FaceTime⁴

¹The display has rounded corners. When measured as a rectangle, the iPhone XR screen is 6.06 inches diagonally. Actual viewable area is less.

²iPhone XR is splash-, water- and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 metre for up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.

³Qi wireless chargers are sold separately.

⁴Group FaceTime will be available in iOS 12 later this year through a software update.

iPhone XS Max features a 6.5-inch Super Retina display with custom-engineered OLED panels for an HDR display that provides the industry's best colour accuracy, as well as true blacks and remarkable brightness. Advanced Face ID lets you securely unlock your iPhone, log in to apps and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more. A breakthrough 12-megapixel dual-camera system takes your portraits to the next level with Portrait mode, Portrait Lighting, enhanced bokeh and all-new Depth Control. Water resistance. And iOS 12 - Apple's most advanced mobile operating system - with powerful new tools that make iPhone more personal than ever.

The new 12.9-inch iPad Pro features an advanced Liquid Retina display that goes from edge to edge.¹ Face ID, so you can securely unlock iPad Pro, log in to apps and pay with just a glance. The A12X Bionic chip, which is faster than most PC laptops and easily runs pro apps. All-day battery life.³Over a million apps on the App Store, including augmented reality experiences. And the new Apple Pencil and Smart Keyboard Folio, which help you be even more creative and productive.² It will make you rethink what iPad is capable of — and what a computer is capable of.

• • 12.9-inch edge-to-edge Liquid Retina display with ProMotion, True Tone and wide colour¹
• • A12X Bionic chip with Neural Engine
• • Face ID for secure authentication and Apple Pay
• • 12-megapixel back camera and 7-megapixel TrueDepth front camera
• • Four Speaker Audio with wider stereo sound
• • 802.11ac Wi-Fi
• • Up to 10 hours of battery life³
• • USB-C for connecting accessories and charging
• • iOS 12 with Group FaceTime, shared augmented reality experiences, Screen Time and more

Apps are available on the App Store. Title availability is subject to change.

¹The display has rounded corners. When measured as a rectangle, the screen is 12.9 inches diagonally. Actual viewable area is less.

²Accessories are sold separately.

³Battery life varies by use and configuration; see www.apple.com/nz/batteries for more information.

iPhone XS features a 5.8-inch Super Retina display with custom-engineered OLED panels for an HDR display that provides the industry's best colour accuracy, as well as true blacks and remarkable brightness. Advanced Face ID lets you securely unlock your iPhone, log in to apps and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more. A breakthrough 12-megapixel dual-camera system takes your portraits to the next level with Portrait mode, Portrait Lighting, enhanced bokeh and all-new Depth Control. Water resistance. And iOS 12 - Apple's most advanced mobile operating system - with powerful new tools that make iPhone more personal than ever.

The Smart Keyboard Folio for the 12.9-inch iPad Pro (3rd generation) is a full-size keyboard when you need it, provides elegant front and back protection when you don’t, and allows for convenient viewing angles. And with no charging or pairing required, just attach the keyboard and start typing.

The Smart Keyboard Folio for the 11-inch iPad Pro is a full-size keyboard when you need it, provides elegant front and back protection when you don’t, and allows for convenient viewing angles. And with no charging or pairing required, just attach the keyboard and start typing.

The versatile Apple Pencil is the best tool to reach for when you need pixel‑perfect precision. Use it to jot down notes, draft a schematic or paint a watercolour. Or sign a lease or mark up an email. Whatever you need to do, Apple Pencil is easy to use but impossible to put down.

The new 11-inch iPad Pro features an advanced Liquid Retina display that goes from edge to edge.¹ Face ID, so you can securely unlock iPad Pro, log in to apps and pay with just a glance. The A12X Bionic chip, which is faster than most PC laptops and easily runs pro apps.All-day battery life.³ Over a million apps on the App Store, including augmented reality experiences. And the new Apple Pencil and Smart Keyboard Folio, which help you be even more creative and productive.² It will make you rethink what iPad is capable of — and what a computer is capable of.

• • 11-inch edge-to-edge Liquid Retina display with ProMotion, True Tone and wide colour¹
• • A12X Bionic chip with Neural Engine
• • Face ID for secure authentication and Apple Pay
• • 12-megapixel back camera and 7-megapixel TrueDepth front camera
• • Four Speaker Audio with wider stereo sound
• • 802.11ac Wi-Fi
• • Up to 10 hours of battery life³
• • USB-C for connecting accessories and charging
• • iOS 12 with Group FaceTime, shared augmented reality experiences, Screen Time and more

Apps are available on the App Store. Title availability is subject to change.

¹The display has rounded corners. When measured as a rectangle, the screen is 11 inches diagonally. Actual viewable area is less.

²Accessories are sold separately.

³Battery life varies by use and configuration; see www.apple.com/nz/batteries for more information.

Like a computer. Unlike any computer.
If the computer were invented today, what would it look like? It would be powerful enough for any task. So mobile you could take it everywhere. And so intuitive you could use it any way you wanted — with touch, a keyboard or even a pencil.1 In other words, it wouldn’t really be a ‘computer’. It would be the new iPad.

A10 Fusion chip. Engineered for performance.
64-bit architecture. Four-core design. Over 3.3 billion transistors. Translation: iPad is incredibly fast. Which comes in handy when you want to edit a 4K video, play graphics-intensive games or experience the latest augmented reality apps.