Apple

Like a computer. Unlike any computer.
If the computer were invented today, what would it look like? It would be powerful enough for any task. So mobile you could take it everywhere. And so intuitive you could use it any way you wanted — with touch, a keyboard or even a pencil.1 In other words, it wouldn’t really be a ‘computer’. It would be the new iPad.

A10 Fusion chip. Engineered for performance.
64-bit architecture. Four-core design. Over 3.3 billion transistors. Translation: iPad is incredibly fast. Which comes in handy when you want to edit a 4K video, play graphics-intensive games or experience the latest augmented reality apps.

Like a computer. Unlike any computer.
If the computer were invented today, what would it look like? It would be powerful enough for any task. So mobile you could take it everywhere. And so intuitive you could use it any way you wanted — with touch, a keyboard or even a pencil.1 In other words, it wouldn’t really be a ‘computer’. It would be the new iPad.

A10 Fusion chip. Engineered for performance.
64-bit architecture. Four-core design. Over 3.3 billion transistors. Translation: iPad is incredibly fast. Which comes in handy when you want to edit a 4K video, play graphics-intensive games or experience the latest augmented reality apps.

Like a computer. Unlike any computer.
If the computer were invented today, what would it look like? It would be powerful enough for any task. So mobile you could take it everywhere. And so intuitive you could use it any way you wanted — with touch, a keyboard or even a pencil.1 In other words, it wouldn’t really be a ‘computer’. It would be the new iPad.

A10 Fusion chip. Engineered for performance.
64-bit architecture. Four-core design. Over 3.3 billion transistors. Translation: iPad is incredibly fast. Which comes in handy when you want to edit a 4K video, play graphics-intensive games or experience the latest augmented reality apps.

iPhone 6 isn't simply bigger - it's better in every way. Larger, yet dramatically thinner. More powerful, but remarkably power-efficient. With a smooth metal surface that seamlessly meets our most advanced Multi-Touch display. It's a new generation of iPhone that's better by any measure.

The 10.5-inch iPad Pro¹ is immensely powerful and capable, powered by the A10X Fusion chip that outperforms most PC laptops. The redesigned Retina display is more responsive and immersive, with smoother scrolling and swiping. Combined with Apple Pencil, Smart Keyboard², a 12-megapixel camera, a 7-megapixel FaceTime HD camera, up to 10 hours of battery life³,Wi-Fi, Touch ID, Apple Pay and iOS, Apple’s most advanced mobile operating system ever, the 10.5-inch iPad Pro is designed for the world we live in today.

Key Features

• 10.5-inch Retina display>
• A10X Fusion chip with 64-bit desktop-class architecture
• Touch ID fingerprint sensor
• 12-megapixel camera with 4K HD video
• 7-megapixel FaceTime HD camera
• 802.11ac Wi-Fi with MIMO
• Up to 10 hours of battery life
• Four Speaker Audio

Display size is measured diagonally.
²Apple Pencil and Smart Keyboard are sold separately.
³Battery life varies by use and configuration. See www.apple.com/batteries for more information.

If the computer were invented today, what would it look like? It would be powerful enough for any task. So mobile you could take it everywhere. And so intuitive you could use it any way you wanted — with touch, a keyboard or even a pencil.1 In other words, it wouldn’t really be a ‘computer’. It would be the new iPad.

If the computer were invented today, what would it look like? It would be powerful enough for any task. So mobile you could take it everywhere. And so intuitive you could use it any way you wanted — with touch, a keyboard or even a pencil.1 In other words, it wouldn’t really be a ‘computer’. It would be the new iPad.

If the computer were invented today, what would it look like? It would be powerful enough for any task. So mobile you could take it everywhere. And so intuitive you could use it any way you wanted — with touch, a keyboard or even a pencil.1 In other words, it wouldn’t really be a ‘computer’. It would be the new iPad.

An all-new glass design, even better camera, and the most powerful chip ever in an iPhone combine to deliver a truly next-gen iPhone experience.

iPhone 7 features an all-new 12-megapixel camera with an ƒ/1.8 aperture for great low-light photos and 4K video. Optical image stabilisation. A 4.7-inch Retina HD display with wide colour and 3D Touch. An A10 Fusion chip for up to two times faster performance than iPhone 6. Touch ID. Faster 4G LTE. 2 The longest battery life in an iPhone. Immersive stereo sound, splash and water resistance1, and iOS 10.

The 10.5-inch iPad Pro¹ is immensely powerful and capable, powered by the A10X Fusion chip that outperforms most PC laptops. The redesigned Retina display is more responsive and immersive, with smoother scrolling and swiping. Combined with Apple Pencil, Smart Keyboard², a 12-megapixel camera, a 7-megapixel FaceTime HD camera, up to 10 hours of battery life³,Wi-Fi, Touch ID, Apple Pay and iOS, Apple’s most advanced mobile operating system ever, the 10.5-inch iPad Pro is designed for the world we live in today.

Key Features

• 10.5-inch Retina display>
• A10X Fusion chip with 64-bit desktop-class architecture
• Touch ID fingerprint sensor
• 12-megapixel camera with 4K HD video
• 7-megapixel FaceTime HD camera
• 802.11ac Wi-Fi with MIMO
• Up to 10 hours of battery life
• Four Speaker Audio

Display size is measured diagonally.
²Apple Pencil and Smart Keyboard are sold separately.
³Battery life varies by use and configuration. See www.apple.com/batteries for more information.

With the dazzling edge-to-edge screen and stunning array of revolutionary features of the iPhone X, your life will never be the same again.

An all-new glass design, even better camera, and the most powerful chip ever in an iPhone combine to deliver a truly next-gen iPhone experience.

An all-new glass design, even better camera, and the most powerful chip ever in an iPhone combine to deliver a truly next-gen iPhone experience.

The versatile Apple Pencil is the best tool to reach for when you need pixel‑perfect precision. Use it to jot down notes, draft a schematic or paint a watercolour. Or sign a lease or mark up an email. Whatever you need to do, Apple Pencil is easy to use but impossible to put down.

The 10.5-inch iPad Pro¹ is immensely powerful and capable, powered by the A10X Fusion chip that outperforms most PC laptops. The redesigned Retina display is more responsive and immersive, with smoother scrolling and swiping. Combined with Apple Pencil, Smart Keyboard², a 12-megapixel camera, a 7-megapixel FaceTime HD camera, up to 10 hours of battery life³,Wi-Fi, Touch ID, Apple Pay and iOS, Apple’s most advanced mobile operating system ever, the 10.5-inch iPad Pro is designed for the world we live in today.

Key Features

• 10.5-inch Retina display>
• A10X Fusion chip with 64-bit desktop-class architecture
• Touch ID fingerprint sensor
• 12-megapixel camera with 4K HD video
• 7-megapixel FaceTime HD camera
• 802.11ac Wi-Fi with MIMO
• Up to 10 hours of battery life
• Four Speaker Audio

Display size is measured diagonally.
²Apple Pencil and Smart Keyboard are sold separately.
³Battery life varies by use and configuration. See www.apple.com/batteries for more information.

An all-new glass design, even better camera, and the most powerful chip ever in an iPhone combine to deliver a truly next-gen iPhone experience.

The 10.5-inch iPad Pro¹ is immensely powerful and capable, powered by the A10X Fusion chip that outperforms most PC laptops. The redesigned Retina display is more responsive and immersive, with smoother scrolling and swiping. Combined with Apple Pencil, Smart Keyboard², a 12-megapixel camera, a 7-megapixel FaceTime HD camera, up to 10 hours of battery life³,Wi-Fi, Touch ID, Apple Pay and iOS, Apple’s most advanced mobile operating system ever, the 10.5-inch iPad Pro is designed for the world we live in today.

Key Features

• 10.5-inch Retina display>
• A10X Fusion chip with 64-bit desktop-class architecture
• Touch ID fingerprint sensor
• 12-megapixel camera with 4K HD video
• 7-megapixel FaceTime HD camera
• 802.11ac Wi-Fi with MIMO
• Up to 10 hours of battery life
• Four Speaker Audio

Display size is measured diagonally.
²Apple Pencil and Smart Keyboard are sold separately.
³Battery life varies by use and configuration. See www.apple.com/batteries for more information.

The 10.5-inch iPad Pro¹ is immensely powerful and capable, powered by the A10X Fusion chip that outperforms most PC laptops. The redesigned Retina display is more responsive and immersive, with smoother scrolling and swiping. Combined with Apple Pencil, Smart Keyboard², a 12-megapixel camera, a 7-megapixel FaceTime HD camera, up to 10 hours of battery life³,Wi-Fi, Touch ID, Apple Pay and iOS, Apple’s most advanced mobile operating system ever, the 10.5-inch iPad Pro is designed for the world we live in today.

Key Features

• 10.5-inch Retina display>
• A10X Fusion chip with 64-bit desktop-class architecture
• Touch ID fingerprint sensor
• 12-megapixel camera with 4K HD video
• 7-megapixel FaceTime HD camera
• 802.11ac Wi-Fi with MIMO
• Up to 10 hours of battery life
• Four Speaker Audio

Display size is measured diagonally.
²Apple Pencil and Smart Keyboard are sold separately.
³Battery life varies by use and configuration. See www.apple.com/batteries for more information.

An all-new glass design, even better camera, and the most powerful chip ever in an iPhone combine to deliver a truly next-gen iPhone experience.